Where Giving Back Is Second Nature:
1 Hotels

Purpose: Guided by an unwavering commitment to protect the beauty of the natural world, eco-luxury hospitality group 1 Hotels turned to us for help reimagining their membership program–transforming loyalty from a transaction to a shared commitment to a set of values.

Performance: The membership experience connected each stay to direct support for nature-based nonprofits, turning loyalty into a meaningful expression of the brand's environmental purpose and giving guests a more active role in the impact of their travel.

Choose Your Mission

We introduced a first-of-its-kind loyalty program that lets guests cultivate a deeper connection to their travels and the planet by choosing which nature-based nonprofit to directly impact each time they stay.

Mission-Made Content

We couldn't make the choice too easy. Through three curated content paths, we explored the connection behind each environmentally impactful mission on a visceral emotional level.

Curated Commitment

Choosing is just the beginning. We built bespoke touch points throughout the hotel, bar, spa, app, and more as a nod to the holistic journey between nature and its resources.