Inner Superhero:
Carnation

Purpose

Once a pioneer in its category, Carnation Breakfast Essentials came to us looking for a campaign to reclaim its relevance. Behind its convenient package we saw a powerful proposition – the most important part of breakfast isn't the time of day or the table. It's the foundational nutrition that every kid needs to leave, learn and play to the fullest.

Performance

The campaign refreshed the brand's familiar visual legacy and gave its nutritional role a more emotionally meaningful expression. It created a flexible way to connect everyday nourishment with the potential families want to support.