Formulas for Feeling Alive:
Garden of Life

Purpose
In a world of artifice, Garden of Life stands apart for their commitment to real, whole-food ingredients across the entirety of their diverse and varied portfolio. We set out to unite the brand under a single idea; and in doing so, redefine wellness as a feeling of true, authentic aliveness.
Performance
Formulas for Feeling Alive continues to strengthen familiarity, favorability, consideration and purchase intent while giving Garden of Life one recognizable platform across its portfolio. Its next phase will extend that momentum to buoy product consideration and purchase.

Nurturing a New Era

Our "Formulas for Feeling Alive" platform transforms raw, organic ingredients to lived human benefits, from the brand awareness level all the way back down the funnel to individual product SKUs.

Wild Product Videos

An entire open brand ecosystem meant enough room to expand a whole wide world that spans everything from Women's Wellness to Protein, and way beyond.

Bona Fide Certified

We wore our hard-earned certifications as literal badges of honor, ensuring they fit seamlessly into our messaging funnel as a throughline of competitive edge.