Preserving Legacies of the Past:
Jurassic World
- Purpose
- Preserve the legacies and wonder of the past through first-of-its-kind move merch crafted by time-honored artisan methods.
- Performance
- An award winning halo collection to launch the blockbuster ' sixth installment and overall shift from movie series to sustainably crafted lifestyle brand.
Fandom Fuel
We cultivated the connection to nostalgic parents and their dino-loving with cues to the iconic original film, from a custom score of the theme song to custom products inspired by Jurassic's beloved IP.
Behind the Seams Storytelling
A marketing rollout designed to spark emotional connection and drive retail sell-through with short and long-form content across both lifestyle and social impact.
Merch with Meaning
A collection that captures the awe of the past through time-honored methods of cultural artistry and impact-driven sourcing practices, while still keeping the fun of movie merch
