Preserving Legacies of the Past:
Jurassic World
- Purpose
- For generations, Jurassic World has transcended the screen, instilling awe in audiences young and old about the wonders of our past. In this, we saw a unique opportunity—to reimagine movie merchandise by creating a collection with the same emotional core.
- Performance
- The collection extended Jurassic World beyond a movie property into a sustainable and ethical lifestyle expression. The artisan products were made using traditional art forms, preserving legacies of the past, while benefiting underserved communities. Launched through emotionally resonant storytelling, the collection gave fandom new cultural and commercial form.
Fandom Fuel
We cultivated the connection to nostalgic parents and their dino-loving with cues to the iconic original film, from a custom score of the theme song to custom products inspired by Jurassic's beloved IP.
Behind the Seams Storytelling
A marketing rollout designed to spark emotional connection and drive retail sell-through with short and long-form content across both lifestyle and social impact.
Merch with Meaning
A collection that captures the awe of the past through time-honored methods of cultural artistry and impact-driven sourcing practices, while still keeping the fun of movie merch.
