All Rise:
Lambda Legal
- Purpose
- Support the LGBTQ+ community by raising the profile of and driving urgent donation dollars for the legal organization advancing their rights for the last century.
- Performance
- Our "All Rise" platform was successful as both a rally cry and an education campaign -- with brand awareness increases above benchmark and a 4.0 ROAS on fundraising development.
Bringing Meaning to the Moment
Mother's and Father's Day became cultural touchstones for families of trans teens to tell a true story of unconditional love that defies politics and reinforces who we are.
Community of Influence
The beauty of a community is in its diversity. We channeled a true range of faces and perspectives for influence with real impact.
Serving Justice
We gave justice a new face inspired by the visual world of old school law and order. From merch to event collateral, the new icon was, well, iconic.
Our Brand of Justice
In partnership with an iconic political illustrator, we developed an expanded brand palette and identity system that made a century’s worth of information easily accessible and digestible.
The Rise of All Rise
An expansive and inclusive campaign platform that performed down to lower funnel fundraising driven assets, segmented by audience based on uniquely individual political messages.