All Rise:
Lambda Legal
- Purpose
- Everyone deserves the right to live and love freely and fully. At a time when those rights were increasingly under attack for the LGBTQ+ community, Lambda Legal looked to us to help make the human stakes of its work more visible and turn recognition into urgent support.
- Performance
- All Rise became both a rallying cry and an education and fundraising platform. It increased awareness above campaign benchmarks and translated that attention into highly efficient donor response.
Bringing Meaning to the Moment
Mother's and Father's Day became cultural touchstones for families of trans teens to tell a true story of unconditional love that defies politics and reinforces who we are.
Community of Influence
The beauty of a community is in its diversity. We channeled a true range of faces and perspectives for influence with real impact.
Serving Justice
We gave justice a new face inspired by the visual world of old-school law and order. From merch to event collateral, the new icon was, well, iconic.
Our Brand of Justice
In partnership with an iconic political illustrator, we developed an expanded brand palette and identity system that made a century's worth of information easily accessible and digestible.
The Rise of All Rise
An expansive and inclusive campaign platform that performed down to lower funnel fundraising driven assets, segmented by audience based on uniquely individual political messages.