It's in Your Nature:
Nature's Bounty

Purpose: Seeking a way to stand out in an increasingly crowded industry, Nature's Bounty turned to us for a brand campaign with breakthrough. Where most supplement brands make people feel lacking, we saw an opportunity to affirm the body's innate brilliance and highlight the ways Nature's Bounty helps support every system.

Performance: The platform shifted Nature's Bounty from deficiency-led category conventions toward a more affirming and human expression of wellness. It gave the brand a distinctive emotional role while supporting a stronger relationship between awareness, consideration and purchase.

It's in Your Nature

We brought emotion to the forefront at the brand and individual product SKU level as our key differentiator…and most potent power.

Split frame of a smiling father carrying a young girl piggyback beside a close-up of an adult hand holding a child's hand against a blue sky

Your Brilliant Machine

To reinforce the core concept of the body as a brilliant machine, we used intriguing facts about the body as the ultimate creative hook to boost engagement on paid social channels.

Supplement The Gap

Every age. Every background. Every woman is affected by the knowledge gap in women's health. We helped Nature's Bounty team up with nonprofit powerhouse, the Society for Women's Health Research, to do something about it.