Innovation You Can Taste:
Nespresso
- Purpose
- From the bean to the brew and everything in between—Nespresso's B-corp commitments were robust; but mostly behind the scenes. We set out to transform ethical business choices into inspiring brand stories that elevated the quality, care and craftsmanship of every cup.
- Performance
- The work turned Nespresso's commitments into new reasons to choose, trust and participate in the brand. Across recycling, employee-led social impact, retail and storytelling, it strengthened brand power, accelerated limited-edition sell-through, generated earned attention and connected purpose more directly to product interest and sales.
The Power
of Aluminum
By positioning Nespresso's signature aluminum capsules as better for the world and your taste buds, we were able to inspire increased recycling rates, brand affinity and new brand trial, especially against plastic competitors.
Nature Knows Good Coffee
We partnered with award-winning documentarians to tell the story of Nespresso's dedication to regenerative agriculture as the ultimate amplifier for the brand's primary purchase driver: exceptionally crafted taste.
Retail with Real Impact
In the ultimate collaboration between local artists, nonprofits, and Nespresso's employee resource groups, we launched an award-winning lineup of limited-run accessories that made waves through experiential retail, earned media, and product sell-through.
Cultivating Coffee
To honor the relationship between taste and place, we partnered with National Geographic for a deep dive into the single origins of Nespresso's most beloved coffees, and the way culture and community themselves are distilled into every single tasting note.
Localizing
a Global B Corp
On the heels of Nespresso becoming a global B Corp, we extended their sustainable commitments to the US market, regionalizing a powerhouse European brand for a fresh market.
