Next Goal Wins:
Searchlight Pictures

Purpose

Based on a true story, Next Goal Wins is a powerful story of what it means to honor the true spirit of team. We partnered with Searchlight to extend the film's themes into content and merch that honored indigenous Samoan culture and gender-nonconforming pioneers; in a way that reflected the movie's joyfully inclusive, contemporary spirit.

Performance

The artist-created collection extended the film across merchandise, social media, influencers and the red carpet. It turned product into a visible expression of identity, pride and participation while carrying the film's inclusive spirit beyond the screen.