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Vestiaire Collective
- Purpose
- Known across Europe, but little recognized in the US, global fashion resale marketplace Vestiaire Collective came to us for help translating their offering for an American audience. Our mission was to make circular fashion feel covetable, trusted and premium—and help shift the paradigm towards a more sustainable fashion future.
- Performance
- The campaign introduced Vestiaire Collective to US audiences through a distinctive language for circular luxury. It expanded reach without increasing media investment, improved video engagement, lifted brand awareness and helped grow active users across test markets.
Luxury not Landfill
When your pre-loved pieces are this good, they deserve the official stamp of approval. We gave credibility to upcycling and captured the rush of finding the perfect piece, all in one.
A Circular Marketplace
There's two sides to every sale. We fueled a circular marketplace from the inside out with seller-approved commission rates and a buyer-approved global selection.
Translating the Language of Luxury
We brought French luxury to an American audience in a way that literally spoke their language. It's a whole world of choice right in your pocket.
