Women Making Magic:
Wicked

Purpose

When Universal Studios came to us, seeking fresh ideas for Wicked, we saw an opportunity to turn the film's premise – that every woman deserves the chance to claim her power and fly – into a platform that moved the film's moral off the screen and into real life, giving the franchise an indelible and meaningful role in culture.

Performance

The platform connected product, partnership and leadership storytelling under one recognizable idea. It exceeded organic content benchmarks and generated an overwhelmingly positive audience response.